1995 saw the birth of Portugal Fashion, one of the most important fashion events in Portugal, which was created with the aim of giving greater visibility, at home and abroad, to Portuguese fashion, and has since been the runway for renowned Portuguese fashion designers, who show their collections in two locations: Lisbon and Porto.
In Porto, this event takes place mainly in Alfândega do Porto, as well as in other parts of the city. The best of Portuguese fashion is showcased at this event, which lasts for several days. Names such as Fátima Lopes, Luís Onofre, Luís Buchinho, Katty Xiomara and many others have been present and continue to be a part of this show. Portugal Fashion also has room for new talent with a dedicated project called 'Espaço Bloom' (Bloom space), a means of finding new professionals in the Portuguese fashion industry.
There are usually two editions a year (one in March and another in October) to show the Autumn/Winter and Spring/Summer collections. This event is organised by ANJE (National Association of Young Entrepreneurs), headquartered in Porto, and has helped the textile and clothing sector, as well as stylists and fashion designers, to evolve in terms of quality and innovation.
The first edition of Portugal Fashion was fortunate to have the presence of top models Claudia Schiffer, Elle Macpherson, Carla Bruni and Helena Christensen. In 1999, the International Portugal Fashion was created, with the purpose of promoting Portuguese clothing and the Portuguese textile industry to international markets. Thanks to this project, Portuguese designers and brands have participated in major international fashion events, such as São Paulo Fashion Week and the Prêt-à-Porter Paris Fashion Week.